Four lead sources. Zero visibility. One custom CRM, delivered in 4 months.

The Client

Winera International needed a centralized CRM and lead management system to streamline and scale its inbound sales operations across multiple channels.

The business was generating leads from IndiaMART, JustDial, WhatsApp, website inquiries, and mobile, but all data was fragmented across separate systems, leading to missed opportunities, delayed responses, and no visibility into the sales pipeline.

The challenge

This is a problem hundreds of Indian SMEs face: decent lead volume from multiple platforms, but no single system to capture, track, and follow up reliably :

• Leads from four separate platforms with no unified view.
• No pipeline visibility; the sales team couldn't see lead status or follow-up history.
• Manual lead capture meant opportunities fell through the gaps daily.
• Slow response times, by the time a lead was noticed, it was often cold.
• No reporting to understand which channels were actually performing..

Winera came to Netizens through a direct referral from an existing BNI network client who had implemented a custom system. Netizens was selected for its ability to build deeply integrated, automation-driven CRM solutions tailored to actual business workflows.

What Netizens built

Netizens approached the project with a process automation and system integration mindset — the goal was to eliminate manual work and improve lead conversion efficiency across every channel.

Multi-channel lead integration

Real-time API integrations pulling leads from IndiaMART, JustDial, WhatsApp, and the website into a single pipeline — automatically, with no manual data entry required.

Custom CRM

A purpose-built CRM with lead capture, status tracking, assignment workflows, follow-up automation, and a sales pipeline view. Built specifically around how Winera's team works — not a generic template.

Website and mobile app

New website and mobile application aligned to the CRM — ensuring all incoming inquiries from every digital touchpoint feed directly into the unified system.

DevOps and deployment

CI/CD pipelines, API-based integrations, Vercel hosting, and monitoring and logging systems.

Tech stack

Frontend

React.js

Backend

Node.js

Database

PostgreSQL

Deployment

Vercel

Integrations

IndiaMart, JustDial, WhatsApp

DevOps

CI/CD pipelines, API-based integrations, monitoring and logging

The outcome

Winera went from manual, fragmented lead management across four platforms to a fully automated, centralized CRM; in four months. Every lead from every channel now enters one pipeline automatically. The sales team has full visibility, follow-ups are automated, and response times dropped significantly. The system eliminated the manual coordination overhead that was costing Winera deals, and gave the business the operational visibility it needed to scale its sales function.