HOW TO WRITE A PRESS RELEASE? I PRESS RELEASE TEMPLATE GUIDE

Crafting a press release template  that captures attention and makes an ever-lasting impact is an art form in today’s fast-paced digital environment, with a great press release template. Dive into the details of creating a captivating press release template that will up your communication game and make waves in the media world with us. 

Netizens Technologies provides the services to write the press release template as well as a well-formatted press release. A press release template is an official news announcement sent to journalists, often used to generate publicity. 

As press releases are an effective way to advertise your firm, remember to personalize your press release template so that it precisely reflects your organization. Simply update the template style to fit your company’s logo using our drag-and-drop PDF Editor, and feel free to add new fields and text while you’re at it.

What is a press release? 

A press release is a written communication tool intended for journalists. The aim is to inform the media outlets about online news from a specific company or group (events, appointments, product launches, acquisitions, etc.)

A good press kit attracts media attention, as it grabs journalists’ attention through both its format and content. Thanks to the engagement obtained, you can increase your company’s visibility with a great press release template.

How do I write a press release?

If you want to stand out and break through this noise as a PR professional, there are some key things to remember.

• Write a compelling headline.
• Add more context with a subheadline.
• Convey the news value to the press.
• Offer a tempting quote.
• Provide valuable background information on the subject.
• Summarize the ‘who’ and the ‘what’ in a boilerplate.
• Include contact information.
• Proofread before publishing.

Start by including the date and contact details of the writer at the top, then include a catchy headline that accurately reflects the content of the press release. This can make or break your story, so make sure it’s interesting and to the point.

After the headline, write a brief paragraph (lead) that summarizes what the press release is about in one or two sentences. Don’t make it extremely long, as you want reporters to be able to read and understand it quickly. Based on that, they will decide if they wish to write about it.

In the next paragraph, provide more information about your product update, company, or newsworthy event. Be sure to include all relevant details, such as who, what, where, when, and why, to sell your story. Include quotes from leadership or people involved in the project, as they will increase credibility and make the press release more interesting to read. Add extra elements such as statistics and other data that support your claims.

Why use a press release template?

Public relations is one of the oldest, most effective marketing channels in the world. Press coverage can lead to more traffic to your site, more credibility for your brand, and opportunities you’d never get without it.

And press releases are an incredibly important part of the process.

A single press release isn’t going to transform your business. But over time, they can make a HUGE difference.

7 Press Release Template Examples to Inspire You

1. Product launch press release:

For immediate release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[City, State]: [Company Name] is launching [Product] on the public release date of [Launch Date] to help [Target audience] with [Problem].
“We are very excited about our new product launch for our customer base,” said [Name], [Position] at [Company Name]. “This original release is going to change the customer experience for the better.”
The [Product] is available for purchase at [Website] for a price of $[X].
[Company Name] is a [Type of Business] that helps [Target audience] by [What the company does]. It is headquartered in [City], [State], and has been in business since [Year].

2. New service launch

For immediate release: [Date]

[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[City, State]: [Company Name] is launching [Product] on the public release date of [Launch Date] to help [Target audience] with [Problem].
“We are very excited about our new product launch for our customer base,” said [Name], [Position] at [Company Name]. “This original release is going to change the customer experience for the better.”
The [Product] is available for purchase at [Website] for a price of $[X].
[Company Name] is a [Type of Business] that helps [Target audience] by [What the company does]. It is headquartered in [City],
[State], and has been in business since [Year].


3. Promoting an Event press release

For immediate release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
On [Date], [Company Name] will be hosting a special event to coincide with their new product release of [Product]. The event will occur at [Location] and start at [Time]. It will include a presentation by company representatives, followed by a Q&A session. Light refreshments will be served.
For more information, please visit [Website].
About [Company Name]: [Company History]

4. New hire press release 

For release on: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[Subtitle]
[City, State]: [Company Name] would like to announce the appointment of [Name of New Hire] will be joining as [New Hire’s Position], effective of [Start Date].
[Name of New Hire] will be joining [Company Name] from [Previous Company], where they were a [Previous Position] for [X] years, making them an industry authority in the [Industry].
To help us achieve the goal of [Objective], [Name of New Hire] will be bringing the following experience in [Area of Expertise] to [Company Name]:
Experience 1
Experience 2
Experience 3
“[Quote from New Hire],” says [Name of New Hire]. “[Additional Quote from New Hire].”
[Name], [Position] at [Company Name], added: “[Quote from Company]”.
About [Company Name]: [Company History].

5. Announcement of a new partnership

For release on: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[City, State]: [Company name] is today announcing that it has signed partnerships with the brand [Customer Name] as their [Product/Service Name] provider.
We are excited to partner with [Customer Name] to bring business growth for both companies and to provide [Target audience] with the following benefits:
Benefit 1
Benefit 2
Benefit 3…
“[Quote from Company],” says [Name], [Position] at [Company Name]. “[Further Quote from Company].”
[Customer Name], added: “[Quote from Customer]”.
About [Customer Name]: [Customer Accomplishments].
About [Company Name]: [Company Accomplishments].

6. Award announcement

For Immediate Release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[Subtitle]
[Company Name] was named as the winner of [Award Name] at [Event Name], hosted by [Awarder] on [Date of Award]. This award recognizes recent [Accomplishment] by [Company] in the field of [Area of Accomplishment].
“[Quote from Awarder],” says [Name of Awarder]. “[Additional Quote from Awarder].”
[Name], [Position] at [Company Name], added: “[Quote from Company]”.
[Company Name] was selected as the winner thanks to achieving the best results in the following categories:
Criteria 1
Criteria 2
Criteria 3
About [Award Name]: [Previous Winners].
About [Company Name]: [Company Accomplishments].

7. Announcing an acquisition

For immediate release: [Date]
[Contact Name], [Position]
[Company Name]
[Phone number]
[Email address]
[Title]
[Subtitle]
[City, State]: We can announce today that [Company Name] has [merged with/acquired/been acquired by] [Merger Company], effective as of [Merger Date]. Together, the two companies have a combined market share of [X]%, making the new business an industry leader in the area of [Industry].
“[Quote from Merger Company],” says [Name], [Position] at [Merger Company]. “[Further Quote from Merger Company].”
[Name], [Position] at [Company Name. added: “[Quote from Company]”.
For more information on how the [merger/acquisition] will affect the existing and potential customer bases of both companies, please visit [Website].
About [Merger Company]: [Merger Company History].
About [Company Name]: [Company History]

 

Frequently Asked Questions

What is the format of a press release?

Structure of a Press Release

The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.

When should I send out my press release?

This is entirely up to you, according to the newsworthiness of your announcement and your public relations strategy. If you have a time-sensitive press release, it is best to send it out as soon as possible. For an event press release template, you will want to allow extra time in advance so that your event marketing strategy can achieve the best possible results. However, if it is not time-sensitive, you may want to wait until you have more information or are closer to the event date.

Is an online press release or a PDF press release better?

It really depends on your audience and what you are trying to achieve. If you are targeting journalists, it is probably best to stick with the common type of text-based press release. However, if you are targeting consumers or businesses, an online marketing campaign that includes interactive images, videos, interactive content, and/or infographics may be more effective.

How long should my press release be?

Again, there is no one correct answer to this question. Even though most press releases are between 400 and 800 words, sometimes you can catch editors’ attention with a direct tone and as little as 200 words. It really depends on the story you are trying to tell and how much information you have to share.

Who should I send my press release to?

Create a unique list of media contacts for your story, researching specific reporters and editors. Personalize emails and pitches to catch the recipient’s attention. Tailor messages to different journalists and use distribution services like Business Wire for increased visibility. Engage with social media for customer service and engagement, expelling doubts and increasing trust in your company.

Conclusion:

Writing a press release may be extremely beneficial to your company, but it will almost certainly be a lot of effort. Consider utilizing a press release template if you don’t know where to begin or are feeling overwhelmed by the procedure. It may still take some time and practice to have it published, but a press release template may be a great place to start.